Chief Marketing Officer
Will Stacy IV is executive vice president, chief marketing and digital officer at GM Financial, the captive finance company for General Motors. Previously, he was senior vice president and chief marketing officer – North America. Will leads a team, within the Customer Experience department, responsible for consumer- and dealer-facing marketing communication initiatives through web, mobile, video, social media and print. His efforts focus on providing a remarkable customer experience that drives satisfaction, loyalty and retention. His team also provides oversight and guidance for corporate branding, employee communications and media relations.